Internet contributions were one of the few bright spots in fund raising last year. Now two big fund-raising software companies have analyzed their clients’ 2010 online-giving data.
Blackbaud: Online gifts to the 1,812 charities that Blackbaud tracks in its Index of Online Giving totaled more than $495-million in 2010, an increase of more than 34 percent, according to a report released by the Charleston, S.C., company.
Nonprofit groups with annual budgets of more than $10-million saw the biggest gains, with an increase of more than 55 percent. Online contributions increased by 22 percent at organizations with budgets of less than $1-million and by almost 16 percent at groups with annual budgets of $1-million to $10-million.
Online giving represented more than 7 percent of overall fund raising, based on the 1,438 charities for which the company had both online and total…
